Wessel Merlijn Jansen, Senior Designer

Wessel Merlijn Jansen,

Designer for hire

Brand identity and design systems for founders and teams who need clarity.

I start by understanding what already exists before I change anything. Then I name what isn't working and why, and we agree on direction before I build. I define, align, design and refine.

Tell me what you're building and where it's stuck. I'll tell you whether I can help.

Currently available for projects starting in July.

info@wesseljansen.com

+31 (0)6 44 10 29 87

Design that holds

A system without brand conviction becomes a style guide no one follows. A brand without structural thinking falls apart the moment it has to live in the world. The two practices are inseparable.

When the work calls for it: art direction, UX and UI design, motion, illustration, typography, and sound design. A wide range, used selectively.

Brand identity

For founders who know what they want to become but haven't found the visual language yet. I define, align, and build identities that carry meaning from strategy to the smallest touchpoint. The brief is a starting point. The real question usually surfaces in the first conversation.

Design systems

For brands that have outgrown improvisation. A system built to last: structured to scale, considered enough that the people using it still feel like designers. I build it, document it, hand it over, and leave. The goal is a system that doesn't need me to function.